Global Electric Toothbrush Market Predicted to Surpass $4.0 Billion Revenue by 2030
The global electric toothbrush market generated a revenue of $2.7 billion in 2019 and is predicted to progress at a CAGR of 5.7% between 2020 and 2030. According to the estimates of the market research company, P&S Intelligence, the market would attain a valuation of $4.8 billion by 2030. The key factors driving the progress of the market are the growing public awareness about the various benefits of electric toothbrushes and unhealthy dietary habits of people around the world.
Some of the most highly prevalent unhealthy eating habits are the consumption of sugar-rich foods, tobacco, and alcohol. These consumption habits have detrimental effects on the oral hygiene of a person. Moreover, these habits are pushing up the requirement for smart toothbrushes, which is, in turn, fueling the sales of electric toothbrushes. For example, as per the IDF Diabetes Atlas 2019, the worldwide incidence of diabetes in people in the age group- 20–79 years was nearly 463 million.
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Alcohol and sugary foods not only damage the liver but they also contain extremely high amounts of sugar, which get converted to acid upon contact with the plaque. This damages the teeth over a period of time. Similarly, tobacco consumption causes the irritation of the gum tissues, which, in turn, leads to the loosening of the gum hold on the teeth. The rising public awareness of the various benefits of smart and electric toothbrushes is another major market growth driver.
As per many studies and reports, these toothbrushes are more effective than the conventionally used manual ones. For example, according to a study published in the Journal of Clinical Periodontologytitled the Long‐term impact of powered toothbrush on oral health: 11‐year cohort study in May 2019, the regular usage of electric toothbrushes has caused as much as 22% less recession of the gum and 17.7% lesser advancement in decayed, missing, filled surfaces (DMFS).
When head movement is taken into consideration, the electric toothbrush market is divided into rotation/oscillation and sonic/side-by-side. Between these, the sonic/side-by-side category recorded higher growth in the market in the past years, both in terms of value and volume. These toothbrushes usually vibrate at a 24,000–40,000 strokes per minutefrequency. This kind of powerful vibration makes these toothbrushes more effective than the rotating/oscillating ones. Globally, the market would register the highest CAGR in Asia-Pacific (APAC) in the forthcoming years.
The main factor fueling the boom of the electric toothbrush market in the APAC region is the growing popularity of online shopping in the region. This is causing a sharp surge in the availability of electric toothbrushes, especially in the emerging economies. As per the India Brand Equity Foundation, the e-commerce industry in India is exhibiting an upward growth and is predicted to surpass the U.S. market and become the world’s second largest industry by 2034.
Hence, it can be said with confidence that the market would demonstrate huge expansion across the world in the coming years, primarily because of the growing incidence of dental health problems, the increasing consumption of tobacco, alcohol, and sugary foods, and the rising popularity of technologically advanced devices.